360 Surgery Center - Privacy Policy

INFORMATION COLLECTION AND USE

We collect several different types of information for various purposes to provide and improve our Service to you.

Where we need to collect Personal Data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to provide the Service or perform the contract we have or are trying to enter into with you.

TYPES OF DATA COLLECTED:

PERSONAL DATA

While using our Service, we collect certain personally identifiable information that can be used (either alone or in combination with other information) to contact or identify you (“Personal Data”). We collect and use your Personal Data for the purposes set out below. The Personal Data we collect includes:

• Email address
• First name and last name
• Phone number
• Address, State, Province, ZIP/Postal code, City
• Usage Data (including data obtained from the use of cookies or similar technologies)
• Location Data
• Cookies Data

When you sign in to our Service using a social media account, you give permission to the social media platform to share with us Personal Data.

USAGE DATA

We may also collect information about how you use and access the Service (for example, the duration of a page visit and your browsing journey, including where you entered the Service from and where you go from you exit) (“Usage Data”). This Usage Data includes information such as your device’s Internet Protocol address (i.e. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

LOCATION DATA

We may use and store information about your location if you give us permission to do so (“Location Data”). We use this data to provide features of our Service, to improve and customize our Service.

You can enable or disable location services when you use our Service at any time, through your device settings.

TRACKING COOKIES DATA

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information (“Cookies Data”). You can instruct your browser to refuse all cookies or to indicate when a cookie is being set. However, if you do not accept cookies, you may not be able to use some portions of our Service. Please see our Cookies Policy for further information.

USE OF DATA

360 Surgery Center uses the data it collects for various purposes:

• To provide and maintain our Service and the services you sign up for;
• To notify you about changes to our Service;
• To allow you to participate in interactive features of our Service when you choose to do so;
• To provide customer support, including to respond to your queries and resolving complaints;
• To use data analytics to improve our Service, products/services, marketing, customer relationships and experiences – see “Analytics” below;
• To monitor the usage of our Service – see “Analytics” below;
• To administer and protect our business and the Service (including for accounting and records, troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data);
• To deliver personalized Service content and advertisements to you (including using third party service providers) and measure or understand the effectiveness of the advertising we (or such third parties) serve to you;
• To sell advertising space on the Service;
• To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information – see “Marketing” below;
• To comply with applicable laws and regulations.

ANALYTICS

We use Google Analytics to monitor and analyze the use of our Service. Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. For more information on Google’s privacy practices, please see Google’s Privacy and Terms: https://policies.google.com/?hl=en

You can opt-out of having your data used by Google Analytics by installing the Google Analytics opt-out browser add-on: https://tools.google.com/dlpage/gaoptout

MARKETING

In relation to marketing communications, we may provide you with an “opt in” or “opt-out” mechanism depending on where in the world you are located. An “opt-in” mechanism will provide you the opportunity to positively indicate that you would like or do not object to our sending you such further communications and we will not send you any unless you have “opted-in”. An “opt-out” mechanism will provide you the opportunity to indicate that you do not want us to send you such further communications, and if you “opt-out” we will not send you any.

LEGAL BASIS FOR PROCESSING PERSONAL DATA UNDER GENERAL DATA PROTECTION REGULATION (GDPR)

If you are located in the European Economic Area, 360 Surgery Center legal basis for collecting and using your Personal Data, as described in this Privacy Policy, depends on the Personal Data we collect and the specific context in which we collect it.

Generally, we process your Personal Data on the basis of one or more of the following legal grounds:

• We need to perform a contract with you;
• You have given us permission to do so;
• The processing is in our legitimate interests and it’s not overridden by your rights. Such “legitimate interests” include:
  • to study how customers use the Service,
  • to develop the Service and grow our business,
  • to manage our business, including the provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganization or group restructuring exercise,
  • to inform our marketing and advertising strategy; or
• To comply with our legal and regulatory obligations.

We may process your Personal Data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your Personal Data.

RETENTION OF DATA

360 Surgery Center retains your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

We also retain Usage Data for internal analysis and statistical purposes. Usage Data is generally retained for a shorter period of time than other Personal Data, except when such data is used to strengthen the security of the Service or to improve the functionality of our Service, or we are legally obligated to retain such data for longer time periods.

To determine the appropriate retention period for Personal Data, we consider the amount, nature and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

TRANSFER OF DATA

Your information, including Personal Data, may be transferred to — and stored on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ to those in your local jurisdiction.

If you are located outside the United States and choose to provide information to us, please note that this information, including Personal Data, is processed in the United States.

Subject to applicable law, your use of the Service and your submission of such information constitutes your agreement to the transfer of your information to the United States.

We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. No transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place in relation to the security of your data (including Personal Data).

We do not sell or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you provide your phone number for SMS communication, your consent will not be shared with third parties for marketing purposes. Any phone numbers collected for SMS consent will solely be used for the intended communication and will not be disclosed to other companies.

By opting into SMS from a web form or other medium, you are agreeing to receive 360 Surgery Center. This includes SMS messages for conversations (external). Message frequency varies. Message and data rates may apply. See privacy policy. Message HELP for help. Reply STOP to any message to opt out.

DISCLOSURE OF DATA

360 Surgery Center may share your Personal Data with the parties, or in the circumstances, set out below. We require all third parties to respect the security of your Personal Data and to treat it in accordance with the law. We do not allow our third-party service providers to use your Personal Data for their own purposes and only permit them to process your Personal Data for specified purposes and in accordance with our instructions.

We may share information collected through the Services with our affiliates. These affiliates are permitted to use your information for their own marketing purposes and in a manner otherwise consistent with this Privacy Policy.

Service Providers: We may employ third-party companies and individuals to facilitate our Service, to provide the Service on our behalf, to perform Service-related activities, or to assist us in analyzing how our Service is used. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other.

Consent for SMS Communication:

The information (Phone Numbers) obtained as part of the SMS consent process will not be shared with third parties for marketing purposes.

Types of SMS Communications:

If you have consented to receive text messages from 360 Surgery Center you may receive messages related to the following:

• Account notifications
• Customer case

Message Frequency:

Message frequency may vary depending on the type of communication. For example, you may receive up to 5 SMS messages per week related to your appointment reminders, follow-up messages, marketing, or inquiries.

Potential Fees for SMS Messaging:

Please note that standard message and data rates may apply, depending on your carrier’s pricing plan. These fees may vary if the message is sent domestically or internationally.

Opt-In Method:

You may opt-in to receive SMS messages from 360 Surgery Center in the following ways:

• Messaging us first
• Asking verbally in the call

Opt-Out Method:

You can opt out of receiving SMS messages at any time. To do so, simply reply “STOP” to any SMS message you receive. Alternatively, you can contact us directly to request removal from our messaging list.

Help:

If you are experiencing any issues, you can reply with the keyword HELP. Or, you can get help directly from us at Baxter.

Additional Options:

• If you do not wish to receive SMS messages, you can choose not to check the SMS consent box on our forms.

Standard Messaging Disclosures:

• Message and data rates may apply.
• You can opt out at any time by texting “STOP.”
• For assistance, text “HELP” or visit our Privacy policy and Terms and conditions pages
• Message frequency may vary